A few months ago google released a beta version
of a new Search Console experience to a limited number of users. They are
now starting to release this beta version to all users of Search
Console, so that everyone can explore this simplified process of
optimizing a website’s presence on Google Search. The functionality will
include Search performance, Index Coverage, AMP status, and Job posting reports. They will send a message once your site is ready in the new Search Console.
They started by adding some of the most popular functionality in the
new Search Console (which can now be used in your day-to-day flow of
addressing these topics). They are not done yet, so over the course of the
year the new Search Console (beta) will continue to add functionality
from the classic Search Console. Until the new Search Console is
complete, both versions will live side-by-side and will be easily interconnected via links in the navigation bar, so you can use both.
The new Search Console was rebuilt from the ground up by surfacing
the most actionable insights and creating an interaction model which
guides you through the process of fixing any pending issues. They’ve also
added ability to share reports within your own organization in order to
simplify internal collaboration.
Search Performance: with 16 months of data!
If you’ve been a fan of Search Analytics, you’ll love the new Search Performance report.
Over the years, users have been consistent in asking us for more data
in Search Analytics. With the new report, you’ll have 16 months of data,
to make analyzing longer-term trends easier and enable year-over-year
comparisons. In the near future, this data will also be available via
the Search Console API.
Index Coverage: a comprehensive view on Google’s indexing
The updated Index Coverage report
gives you insight into the indexing of URLs from your website. It shows
correctly indexed URLs, warnings about potential issues, and reasons
why Google isn’t indexing some URLs. The report is built on our new
Issue tracking functionality that alerts you when new issues are
detected and helps you monitor their fix.
So how does that work?
- When you drill down into a specific issue you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic-tools that help you understand what is the source of the problem.
- Fixing Search issues often involves multiple teams within a company.
Giving the right people access to information about the current status,
or about issues that have come up there, is critical to improving an
implementation quickly. Now, within most reports in the new Search
Console, you can do that with the share button on top
of the report which will create a shareable link to the report. Once
things are resolved, you can disable sharing just as easily.
- The new Search Console can also help you confirm that you’ve
resolved an issue, and help us to update our index accordingly. To do
this, select a flagged issue, and click validate fix.
Google will then crawl and reprocess the affected URLs with a higher
priority, helping your site to get back on track faster than ever.
- The Index Coverage report works best for sites that submit sitemap files.
Sitemap files are a great way to let search engines know about new and
updated URLs. Once you’ve submitted a sitemap file, you can now use the sitemap filter over the Index Coverage data, so that you’re able to focus on an exact list of URLs.
Search Enhancements: improve your AMP and Job Postings pages
The new Search Console is also aimed at helping you implement Search Enhancements such as AMP and Job Postings
(more to come). These reports provide details into the specific errors
and warnings that Google identified for these topics. In addition to the
functionally described in the index coverage report, they augmented the
reports with two extra features:
- The first feature is aimed at providing faster feedback in the
process of fixing an issue. This is achieved by running several
instantaneous tests once you click the validate fix
button. If your pages don’t pass this test they provide you with an
immediate notification, otherwise they go ahead and reprocess the rest of
the affected pages.
- The second new feature is aimed at providing positive feedback during the fix process by expanding the validation log with a list of URLs that were identified as fixed (in addition to URLs that failed the validation or might still be pending).
Similar to the AMP report, the new Search Console provides a Job postings report. If you have jobs listings on your website, you may be eligible to have those shown directly through Google for Jobs (currently only available in certain locations).
They couldn’t have gotten so far without the ongoing feedback from our
diligent trusted testers (we plan to share more on how their feedback
helped us dramatically improve Search Console). However, your continued feedback is critical for us: if there’s something you find confusing or wrong, or if there’s something you really like, please let us know through the feedback feature in the sidebar. Also note that the mobile experience in the new Search Console is still a work in progress.
They want to end this blog sharing an encouraging response they got from a
user who has been testing the new Search Console recently:
“The UX of new Search Console is clean and well laid
out, everything is where they expect it to be. I can even kick-off
validation of my fixes and get email notifications with the result. It’s
been a massive help in fixing up some pesky AMP errors and warnings
that were affecting pages on our site. On top of all this, the Search
Analytics report now extends to 16 months of data which is a total game
changer for us” – Noah Szubski, Chief Product Officer, DailyMail.com
Are there any other tools that would make your life as a webmaster
easier? Let us know in the comments here, and feel free to jump into our
webmaster help forums to discuss your ideas with others!